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    TO TELL THEM HOW TO LIVE 
    IS TO PREVENT THEM FROM WORKING // 2023

    in collaboration with
    // Daniel Ruzicka
    //Mariana Chavíková

    consultant: Eva Franch i Gilabert

    The paraphrase of the Minecraft Ending poem written by Julian Gough draws parallel between being a player in Minecraft and being an intern in an architecture office. The movie tells the story of the struggles faced in the architecture labour market, including issues of exploitation, inequality, and the environmental impact of every action taken. It highlights the constant battle to uphold ethical values within a system that seems to be designed to discourage them. Julian Gough released the Minecraft ending poem for anyone to freely use, transform, and play with. This act allowed him to avoid being pressured into selling the rights to Microsoft after they acquired the game.

    Taking advantage of the transitional period where AI generated pictures carry en eerie and uncanny valley effect, marking an era preceding indistinguishable artificial imagery and even live-modificated videos that appear to bring a new age to virtual platform scams, fraud and an overall hysteria and panic regarding the post-truth world we increasingly call home, without even noticing. Not to mention the economical and environmential impact that make it possible for everyday people to interact with chatbots and create whatever comes to their mind, often without any significant social benefit or impact.